Introduction State of the Industry With the demand of e-commerce growing exponentially, the need for professionally trained Webmasters has never been greater. Today's tough economic climate requires that Webmaster training centers teach not only strong technical Webmaster skills, business and marketing skills, as well as possess up-to-date training materials and assessment tools, but do all of this on a modest budget. WOW's partnership pathway to Web professional careers identifies skills associated with current demands of all types of small, medium and large Webmaster training organizations and provides content, curriculum, assessment, and examinations based directly on the needs of the Industry at an affordable rate.