WOW Certifications WOW Instructor Exam The WOW Instructor exam (part 2) is the second of two required exams for those seeking to become WOW Academy course instructors. This exam covers Web Design & Graphics, Java Survival Skills, E-Business, and E-Marketing. Instructors are required to pass this exam with a score of 80%. The Exam is free for instructors of WOW Academy's. Purchased separately the exam is $35 for students taking WOW Academy courses and $70 for those not taking WOW Academy courses. Domains and Topics Web Design & Graphics Web Site Identity Web Page Identity Web Site Date Stamps Navigation Etiquette Navigation Appearance Navigation Depth Navigation Models Content Quality Assurance Content Organization Web Design Mistakes Web Site Design Models Design Model Spacing Background Considerations The Creative Edge The Organizational Edge About HTML Editors The secret to high-end Web design Accessibility Standards Accessibility Examples Accessibility Priority Levels Accessibility Guidelines Auditory and visual alternatives Consistent, clear and simple documents Clear navigation mechanisms Don't rely on color alone Define the spoken language Create tables properly Using markup properly Using style sheets properly Scrolling and animated content Use new technologies carefully Embed content carefully Design for device-independence Self Standing Accessible Web sites Compatibility Concerns Hand held device Options Favorites History Options Automated Features Options About Content Optimization Bandwidth Concerns Recycling Graphics Content Reduction Content Division Graphic Optimization Sizing Graphics Correctly Width and Height Attributes Compressing Graphics Web Graphic Formats GIF Graphic Optimization JPG Graphic Optimization Creating Java roll-over buttons Interface slicing to create a Web site Java Survival Skills Applet Overview Unorganized Applet Code Organized Applet Code Using Simple Applets Using Complex Applets JavaScript Basics JavaScript Strategy Reserved Words Defining Variables Assignment Operators Assignment Operators Logical Operators Comparison Operators Arithmetic Operators Classes Defined Objects Defined Properties Defined Methods Defined Embedding JavaScript Hiding JavaScript JavaScript Comments Write and WriteIn HTML in JavaScript "with" and "for" "if", "else" and nested "if" JavaScript Functions Alert, Confirm, Input Creating a Function onClick, onLoad and onUnload onMouseOver and onMouseOut onChange, onSubmit Last Modified Previous/Next Buttons New Java Detector New Browser Window Current Time/Date Visitor Timer Online Quiz Self-Disappearing Popup Window E-business Web Site Model Examples Web Site Models Overview E-Commerce Models Non E-Commerce Models Pre-Web Startup Tasks Occupational Licenses Setting Up a Business Entity Tax Id And Resale Certificate Choosing a Company Name Choosing a Web Name Business Merchant Accounts Using a Merchant Account Processing Orders Online Processing Orders Offline Secure Web Pages Web Development Costs Web Development Tools Choosing a Web Host Domain Registration Pre-Construction Needs Collecting Content Developing a Good Web Site Online Shopping Cart Privacy and Security Issues Maximizing Web Site Success Usability Testing Review Web Site Statistics Deep Linking Delay Customer Registration User Feedback Web Site Maintenance Search Engines Web Site Marketing Web Site Proposal Process Webmaster Income Streams Gaining Client Confidence Pre-Proposal Considerations E-Marketing Fundamental Marketing Rules Bad Products Do Not Succeed First is Assumed Best Second Is Not Bad Either Less is More Own a Keyword or Phrase Marketing Demographics The Power of the Brand Branding Defined Brand Quality Concerns Publicity Vs. Advertising Create New Brand Categories A brand must be focused Brand Extension Vs New Brands Sub Brands Concerns Brand Consistency Choosing a Brand Name International Brand Concerns Banner Branding Vs. Click-Thrus Banner Terminology Banner Optimization Pay Per Banner Impressions Free Banner Exchanges Grading Banner Exchanges Using Banner Exchanges Free Banner Drawbacks Paid Vs. Free Banners Search Engines Vs Directories Can the Search Engine War Be Won? Search Engine Basics Hidden Content Alternative Keyword Search Terms Qualifying Keyword Search Terms Doorway Pages Making the Search Engines Like You Search Engine Popularity Link Popularity Click Popularity Popularity Search Engines Hand Reviewed Directories Pay Per Click Search Engines Metacrawler Search Engines Top Search Engines Domain Name Monopoly Keyword Domain Names Misspelled Domain Names Common Domain Misspellings Competitor Domains Your Mispelled Domains Direct Mail vs Direct Email Spam Email Opt-out Email Opt-in Email Purchased vs Rented Email Lists Renting a List Building A Better Email The Email Envelope The Email Body Test Your Email Avoid Email Attachments When to Send Email The Unsubscribe Option Response Tracking Response Staff Newsletters Running Your Own Newsletter Newsletter Advertising E-Promotions Newsgroups Press Releases Affiliate Advantages Affiliate Disadvantages Affiliates Vs Advertising Affiliate Types Agreement Terms Affiliate Payments Building Affiliate Program Promote Affiliate Program Affiliate Screening Affiliate Approval Notice Affiliate Vs. Promocode Affiliate Tracking Self Referrals Affiliate Graphics Using Other Affiliates