WOW Courses E-Marketing The point of this courseware is to build a strong understanding of E-Marketing. This course reveals the key requirements to successfully implement marketing strategies on the Internet from the point of view of both a Web marketer and a business seeking to build an E-Marketing presence. Topics covered in this course are listed below. Marketing 101 Marketing Big Myth Fundamental Marketing Rules Marketing Demographics Branding 101 Publicity Vs. Advertising Creating New Brand Categories Brand Extension Vs New Brands Choosing a Brand Name International Brand Concerns Banner Branding Vs. Click-Thrus Banner Terminology and Optimization Pay Per Banners Versus Free Banners Using Banner Exchanges Search Engines Vs Directories Search Engine Basics Search Engine Optimization Link Popularity and Click Popularity 1000 Search Engines Keyword Domain Names Misspelled Domain Names About Email Campaigns Direct Mail vs Direct Email Avoiding Spam Email Opt-out and Opt-in Email Purchased vs Rented Email Lists Building A Better Email Running Your Own Newsletter E-Promotions, Newsgroups, and Press Releases Using Affiliate Programs Building Your Own Affiliate Program